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Two people work on printed design materials at a table, with hands visible arranging and pointing at various sheets and notes.

A person uses a ruler to measure or align papers with design layouts pinned to a wall or board.

A woman sits on a sofa reading a book while two blurred figures walk past her in a modern office with framed art on the wall.

A tabletop with hands browsing various typefaces and fonts on paper and a tablet, alongside a cup of coffee and a croissant on a napkin.

A person sits on the floor, looking at and sorting through several sheets of paper with geometric designs and diagrams printed on them.

Five people are having a meeting in an office. One man is standing and speaking while the others sit at a table with laptops and papers. The scene is in black and white.

A person writes on a piece of paper at a desk with a potted plant in the foreground; the scene is in black and white.

A person in a sweater holds three notebooks labeled "TALENT AND" in large black letters, partially covering their face.

Two women in an office look at a notebook together, one seated at a desk with a computer mouse, the other standing and writing, surrounded by papers and design materials.

Three people are in an office; one woman is laughing, another is typing on a laptop, and a third person is seated with their back to the camera.

A group of people sits at a conference table while one person stands and presents materials on a board in a modern meeting room.

A person with tattoos on their arms is pinning papers or images to a corkboard on a wall in a room with a sofa.

A tabletop scattered with black and white cards from a game called "Head, Hand & Heart" by The Conversation, with the game box in the center.

A person reviews printed documents and charts at a desk, with an open book showing fonts and another person standing nearby.

Three people work on printed design layouts, including typography samples, patterns, and food packaging mockups, using pens and markers on a table.

Open sketchbook with hand-drawn diagrams and doodles on a desk next to a computer monitor, keyboard, and a laptop in the background.

Two people sit at a conference table with laptops, smiling, in a meeting room decorated with various design posters on the wall.

A person lies on the floor using a laptop, surrounded by scattered cards and an open binder with documents and pens.

Specialized strategy, branding and web for hospitality, multifamily and restaurants.

Transform your brand, captivate your audience.

For over 15 years, we’ve delivered 600+ successful brand strategies for hotels, multifamily developments and lifestyle businesses. With deep industry insight and our proprietary Brand Profiling Framework™, we don’t just create logos—we build brand systems that connect with the right audience and drive long-term growth. For any stage of business, our strategic brand development process ensures every detail is meaningful, authentic and aligned to your goals.

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Our clients have good things to say…

“Tenderling's creativity is truly unparalleled. Working with them has been an inspiring journey. They exceeded our expectations and delivered a transformative rebrand.”

Marketing Director, Real Estate Developer

—Brand Strategy and Execution, 5 years

“They were an absolute dream to work with and felt like part of our family.”

Assistant Marketing Manager, Luxury Hotel

—Brand Strategy and Stewardship, 9 years

“Their communication style is what I appreciate the most.”

Corporate Director of Marketing, Hotel Management Company

—Brand Strategy and Development, 10 years

“As a truly valued extension of our team, they provide in-depth hospitality expertise and an adept ability to create key design and branding elements.”

General Manager, Luxury Hotel

—Brand Strategy and Stewardship, 9 years

“They have the really rare combination of being nice people who are actually brilliant at what they do.”

Principal, Real Estate Developer

—Brand Strategy and Development, 10 years