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APPA Real Estate

Capital Partners

APPA Real Estate needed Tenderling to articulate their mission through brand strategy and identity development. As a forward-thinking real estate investment firm, they sought a cohesive brand presence that would consistently communicate their values.

Map of North America with a large orange dot marking a location in southern California, near the west coast of the United States.
Modern multi-story apartment building with large windows and balconies, illuminated at dusk, with light trails from passing vehicles on the street in front.

Approach

We crafted a versatile brand identity designed to resonate across every touchpoint—from an intuitive website to polished marketing collateral and investor communications. This consistent application of brand assets not only fosters trust and credibility but also elevates their competitive advantage.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Marketing Collateral
  • Website Design and Development
  • Brand Strategy and Research
  • Tone of Voice/Positioning
  • Brand Guidelines
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APPA Real Estate logo, business cards, and the words "Invest Improve Grow" displayed in bold text on a split green and navy background.
Two smartphones displaying a website with a menu and a mission statement about investing, improving, and impacting, set against a plain grey background. View Website
Two APPA Real Estate business cards, one green and one white, showing company logo, contact details for Amber Johnson, and the business address on a light grey background.
A person holds a smartphone and browses an Instagram profile called "APPRL Real Estate" featuring property-related posts.
A construction site fence displays AGPA Real Estate branding and the slogan, “Investing in Communities, and Building a Better Future. Inclusive. Equitable. Sustainable.” Modern buildings in background.
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