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Bonner Carrington

Capital Partners

Bonner Carrington sought out Tenderling to evolve their brand in alignment with their growth-oriented vision for the future. As a mission-driven multifamily developer in Texas, they sought a brand identity that reflected their dedication to quality housing.

Outline map of North America with a large orange dot placed in central Texas, USA.

Approach

We developed a comprehensive brand refresh with a modern identity system and digital presence to communicate Bonner Carrington’s purpose and value proposition. Paired with a strategically designed website, the revitalized brand provides an engaging platform for investor confidence and resident trust.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Marketing Collateral
  • Website Design and Development
  • Social Media Branding
  • Brand Strategy and Research
  • Business Kit Design
  • Tone of Voice/Positioning
  • Brand Guidelines
  • Website Maintenance
  • Investor Materials
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A set of presentation slides featuring sections on culture, vision, mission, principles, and organizational values, arranged in an overlapping layout on a blue gradient background.
A set of business presentation slides with blue and white backgrounds showing charts, statistics, and text on marketing recap and team goals.
A grid of printed branding guideline documents featuring logos, color palettes, typography, and brand keywords on a blue background.
A blue construction site barrier displays the Bonner Carrington logo and the slogan "Creating Communities of Opportunity" in front of residential buildings.
A white construction hard hat featuring the Bonner Carrington logo and an orange geometric symbol, placed against a solid blue background.
A set of branded stationery for Bonner Carrington, including letterhead, envelopes, business cards, a mailing tube, and a compass, displayed on a dark blue background.
A blue hardcover book titled "35 Years: Recipes from the team at Banner Corporation" with illustrations of various foods on the cover.
A gold and blue emblem reads "35 Years, Bonner Carrington, Est. 1988" above a geometric silver and blue shield logo on a solid blue background.
Geometric logo embossed on brown textured leather, featuring a series of angular lines forming a hexagonal pattern.
Blue t-shirt featuring a geometric shield design above the word "SERVES" on the front, with small white text on the left sleeve.
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