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Cabana Apartments

Multifamily

Cabana partnered with Tenderling to reintroduce a beloved Dallas landmark as a modern multifamily destination rooted in history and character. Once a historic hotel in the Design District, Cabana’s transformation called for a brand that honored its mid-century legacy while appealing to today’s urban renter. Through refined design, storytelling, and place-driven positioning, Cabana was reintroduced as a distinctive residential destination—blending architectural character, cultural legacy, and contemporary comfort.

Outline map of North America with a large orange dot marking a location in south-central Texas, USA.
Black and white photo of a vinyl record on a turntable, and two people in suits sitting with wine glasses and grapes, text says “Find Your Groove. Design Cabana District.”.

Approach

To bring Cabana’s historic story into its next chapter as a multifamily destination, Tenderling crafted a layered brand strategy that blended architectural character with modern lifestyle appeal. By developing high-impact visual storytelling, thoughtful content, and a unified brand system, we equipped Cabana to engage today’s residents and communicate its one-of-a-kind identity across every touchpoint.

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Services Provided

  • Brand Language Development
  • Custom Level and Unit Plans
  • Marketing Collateral
  • Website Design and Development
  • Signage Design
  • Social Media Branding
  • Brand Strategy and Research
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A person sits on a chair holding a smartphone and smiling, with a desk, flowers, and city buildings visible through large windows. Text reads: “Design Cabana District C.”.
A vertical color palette with labeled sections: Pearl, Rosemary, Moss, Blush, Robin’s Egg, Charcoal, and Copper. Each section displays a distinct color.
A building with a tall green wall displays the word "CABANA" in large vertical letters against a backdrop of a blue sky with scattered clouds.
A person in a blue sweatshirt and jeans holds a white tote bag with a geometric pattern and the text "HISTORY IS MADE HERE.
A flyer featuring a black-and-white image of a woman in a striped sunhat lounging by a pool, with the text "YOUR LIFE. YOUR RHYTHM." and Cabana residential branding.
A stylized map showing the areas of Design District, Uptown, Trinity Groves, and Downtown, with labeled streets and numbered locations.
A green folder with a checker pattern, matching business cards, and letterhead on a beige background; all branded with "Hotel Cabana" and minimalist typography.
Isometric illustration of a multi-story hotel building with a pool area outside and a large vertical sign reading “Cabana” on the corner.
A smartphone stands upright on a concrete surface, displaying a muted green app interface with black-and-white photos and the text "HISTORY TRAIL.
Three sheets of paper with floor plans labeled Unit B2, Unit B1, and Unit A1, each showing room layouts and details, displayed on a green background.
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