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Capolinea Italian Restaurant

Food & Bev

Signia by Hilton Atlanta partnered with Tenderling to develop a signature restaurant brand that would seamlessly blend the sophistication of upscale Italian cuisine with the personality and charm of Atlanta.

A map of North America with a highlighted dot marking a central location in the eastern United States.
Elegant restaurant interior with white tablecloths, modern chandeliers, large windows, and a woman in a red dress walking past tables.

Approach

We built a visual identity that combines classic European design—such as rich textures and polished typography—with unexpected moments of whimsy and personality, from playful illustrations to lively messaging. This balanced aesthetic creates an environment that feels indulgent yet welcoming.

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Services Provided

  • Brand Identity
  • F&B Menu Design
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Custom Illustrations
  • Tone of Voice/Positioning
  • Brand Guidelines
A gold circular badge with the text "Best of Clutch" and a stylized "C" at the top, all centered within the circle.
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A flat lay of various restaurant and food-themed cards displayed on a beige surface, featuring images, text, and different design layouts.
Three rectangular cards on a teal surface display branding concepts, including the word “Capolinea,” descriptive text, and phrases like “PLAYFULLY POISED” and “KEY DIFFERENTIATORS.”.
A green matchbox labeled "Capolinea" with matches is shown next to a black and white photo of a woman balancing a cocktail glass on her head.
A four-panel illustration: a hand holding a pastry, an olive on a cocktail pick, a person drinking from a martini glass, and a person drinking from a large cocktail glass.
A woman eats spaghetti with a fork on the left; on the right, the text reads: "Martinis. Antipasti. Spaghetti." on a blue patterned background.
The word "capolinea" is printed on a glass panel, with a blurred, industrial-style interior visible through the glass.
A person holds an open restaurant menu in one hand and a martini glass with an olive in the other; the menu has Italian food sections.
Six colorful coasters with various illustrations and the word "Capolinea" arranged on a light beige background.
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