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Heirloom Rooftop Bar

Food & Bev

Holston House presented Tenderling with an opportunity to rebrand their rooftop bar to attract a younger audience and tie in the building’s history.

Outline map of North America with a large orange dot marked in the central eastern United States.
Rooftop pool with green lounge chairs, rolled towels, and a mural on a white wall, surrounded by tall modern buildings and greenery.

Approach

Tenderling developed this rooftop bar brand to connect to its past garden life and look ahead to its spirited future. The identity fused botanical pieces with contemporary elements to create a space that feels both rooted in history and alive with modern energy.

Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Marketing Collateral
  • Naming
  • Brand Strategy and Research
  • Tone of Voice/Positioning
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A turquoise water background with “HEIRLOOM AT HOLSTON HOUSE” in white text, surrounded by pastel pink and teal icons and labels, including a clock, flower, drink, and location markers.
A three-tiered tray with assorted pastries and desserts is set on a table, surrounded by colorful drinks and teacups in an outdoor setting.
Assorted HEIRLOOM branded marketing materials are spread out, featuring pastel colors, round logos, botanical images, and a drink with a straw.
Four pastel-colored cards display minimalist logos and text for “Heirloom” and “A Garden Seat at the Top,” featuring modern graphic elements and website addresses on a split teal and pink background.
A table with three colorful cocktails and a flatbread topped with arugula, grilled chicken, corn, and two sliced orange peppers on striped paper. Decorative leaves in a glass vase.
Six analog clocks showing different times are arranged in two rows of three, set against a faded background of poolside lounge chairs and a swimming pool.
Four circular coasters display the words "Heirloom" and minimalistic illustrations, with "Rooftop Bar, Holston House, Nashville Tennessee" written around two of the coasters.
A folded dark teal menu with "Heirloom" text is shown next to an open menu displaying food and beverage options on a light teal background, both on a pink surface.
A pink drink with flowers, a bouquet wrapped in green paper with scissors and a sticker, and a close-up of colorful tulips.
White tote bag with "Heirloom: A Poison House" logo beside a large green leaf on a light green background.
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