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Holmes Restaurant

Food & Bev

Hyatt Centric partnered with Tenderling to rebrand the lobby-level restaurant at their New Orleans property, wanting to pay homage to the building’s history as an iconic department store while creating a modern, upscale dining experience.

Map of North America with a large orange dot marking a location along the Gulf Coast of the southern United States.
Modern restaurant interior with round tables, cushioned chairs, blue glassware, and booth seating near large windows. Table settings include napkins and glass cups.

Approach

We developed a refined brand identity that seamlessly intertwines the elegance of classic retail fashion with the sophistication of contemporary dining. Inspired by the golden era of department stores, the visual system drew on fashion-forward cues and approachability for a cohesive brand experience that honors the property’s heritage.

Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Naming
  • Operational Collateral
  • Brand Strategy and Research
  • Tone of Voice/Positioning
  • Brand Guidelines
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Four presentation slides display branding concepts for Hyatt Centric, showcasing restaurant naming, vision statements, a book cover, and the proposed name "HOLMES" with a brief description.
Modern bar interior with green-lit counter, high chairs, patterned tile floor, hanging lantern lights, wall shelves with bottles, and TVs. "Holmes Eat Drink Rendezvous" text overlayed.
A hotel lobby with patterned tile flooring, two gray sofas, modern chandeliers, and three reception desks in front of a gray partitioned wall.
A teal background with gold line illustrations of various cocktail glasses, herbs, fruit, and the text “LAGNIAPPE IS OUR THING” alongside a circular “H” logo labeled “NO LA”.
Text reads: "You made it to New Orleans. Geaux for it." Background shows a watercolor-style street scene with lamp posts; circular logo with "NOLA" and "H" is present.
Three versions of the “Holmes Eat • Drink • Rendezvous” logo displayed on teal, white, and gold backgrounds with different border and font styles.
A menu titled "Afternoon Adventures" on a plate, a cocktail in a coupe glass, and a plate of oysters with lemon wedges and garnish.
Two branded food packaging bags, one green with food illustrations and one brown with the text "EAT UP ROLL ON", beside a decorative Holmes restaurant logo panel.
Four restaurant menus are displayed side by side, labeled Good Mornin', Good Afternoon, Good Evening, and Reasonable Spirits, each with a distinct color background.
Three square drink coasters on a dark surface; two have abstract and drink-themed patterns, and one displays the text "BEADS ARE ALWAYS IN SEASON" with a faint building illustration.
Two round coasters with QR codes labeled "Dining Options" and "Hyatt Centric" placed on a dark surface.
A leather menu labeled "Fashionable Spirits" on a wooden table, next to a berry tart and a glass of beverage, with a blue chair in the background.
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