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Hotel Viata

Hospitality

Pacific Hospitality Group partnered with Tenderling to create a distinctive name and brand identity for its newest boutique hotel in Austin. The objective was to craft a brand that felt simultaneously transportive and rooted, appealing to modern travelers.

A map of North America with a large orange dot marking a location in central Texas, USA.
Two people relax on yellow inflatable pool floats shaped like lemon slices in a clear swimming pool near poolside steps.

Approach

We developed a full-scale brand identity that blended Italian elegance with Texas soul, resulting in a hospitality brand that embodies charm and sophistication. Through strategic naming, refined visual design and tone-of-voice development, the brand communicates a timeless quality to support long-term brand equity in Austin.

Services Provided

  • Brand Identity
  • Brand Language Development
  • Marketing Collateral
  • Naming
  • Operational Collateral
  • F&B Branding
  • In-Room Collateral
  • Spa Collateral
  • Tone of Voice/Positioning
  • Brand Guidelines
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Reception desk with a black monitor in front of a wooden wall featuring a large circular tree and leaf design.
Two open magazines lay on a tan surface; one shows a map with data points, the other displays text titled "The Next 5" and an aerial beach photo.
A green Hotel Viata Austin key card holder on the left; on the right, a woman in a sunhat smiles while holding a drink in a pool.
A green door hanger with the text “Enjoying the sweet life. Please come back later.” hangs on a silver door handle attached to a brown wooden door.
A glass water bottle, two empty ribbed glasses, and two green hotel cards on a round gold tray placed on a beige surface.
Two postcards for Hotel Viata Austin; one shows the hotel exterior and logo, the other displays a message, QR code, and contact information on a beige background.
Stationery set for Hotel Viata displayed on a beige surface, including an envelope, business cards, letterhead, and document with green and white branding.
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