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Oil Nut Bay

Multifamily

Oil Nut Bay worked with Tenderling on a brand expansion to push their luxury home offerings with directed content and specific marketing tactics.

Outline map of North America with a large orange dot marking a location in the eastern Caribbean, corresponding to Puerto Rico.

Approach

Tenderling worked to expand an established island home brand to highlight their specific luxury offerings. The refreshed brand emphasized coastal living and bespoke design details tailored to an upscale market.

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Services Provided

  • Brand Expansion
  • Brand Language Development
  • F&B Menu Design
  • Marketing Collateral
  • Website Design and Development
  • Brand Strategy and Research
  • Tone of Voice/Positioning
Logo with the text "GDUSA" in large, tan letters above smaller text reading "Graphic Design USA" on a transparent background. Web Excellence Awards logo with a gold semicircle design on the left and the text “Web Excellence Awards” in gold on a transparent background.
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A series of document pages laid out on a flat surface, displaying text sections, keyword lists, and color images of travel and resort locations.
A variety of printed brochures, booklets, and digital materials featuring luxury island resort images, along with a branded tote bag, are arranged neatly on a white surface.
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