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Rinrose Apartments

Multifamily

Tenderling was asked to develop a brand identity for Rinrose that would reflect their vision: blending cutting-edge living spaces with a wellness-centric lifestyle. The property required a brand that could amplify its high-performance amenities.

Outline map of North America with a large orange dot marking a location on the west coast of the United States, likely representing the Los Angeles area.
A modern outdoor patio with light wood furniture, gray cushions, lanterns, and potted plants, overlooking a cityscape and distant mountains under a clear blue sky.

Approach

We delivered a comprehensive brand identity for Rinrose, including naming, visual direction and strategic messaging, rooted in the property’s commitment to balanced living. This duality of sophistication and comfort spoke directly to Pasadena’s style-savvy market.

Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Signage Design
  • Business Kit Design
  • Tone of Voice/Positioning
  • Brand Guidelines
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Minimalist logo with geometric lines forming the letter "R" and the word "RINROSE" written vertically on a dark patterned background.
A focused woman stretches in athletic wear; overlaid is a photo of a modern multi-story apartment building at dusk.
A green living plant wall features a stylized illuminated "R" logo at its center, with wooden flooring in the foreground.
A collage showing branded stationery, a laptop displaying a website, and an outdoor patio with beanbag chairs overlooking mountains.
Three overlapping digital screens display a floor plan, a map, and a modern workspace with a notebook and coffee cup on a light patterned background.
Multiple floor plan sheets are displayed on a reflective surface with a kitchen visible in the background.
Two real estate flyers on a light blue surface, featuring property photos, floor plans, and descriptive text about available homes.
A branded stationery set including business cards, letterhead, envelopes, and a folder, arranged on a light grey surface.
Four navy blue business cards with minimalist geometric lines and white text are displayed on a two-tone brown and beige surface.
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