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Rinrose Apartments

Multifamily

Rinrose came to Tenderling to create a brand that amplified their state-of-the-art offerings and dedication to cultivating a balanced lifestyle.

Outline map of North America with a large orange dot marking a location on the west coast of the United States, likely representing the Los Angeles area.
A modern outdoor patio with light wood furniture, gray cushions, lanterns, and potted plants, overlooking a cityscape and distant mountains under a clear blue sky.

Approach

Tenderling designed a full brand identity for these state-of-the-art apartments in Pasadena. The visual system balances modern sophistication with warmth to resonate with the area’s design-savvy residents.

Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Signage Design
  • Business Kit Design
  • Tone of Voice/Positioning
  • Brand Guidelines
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Minimalist logo with geometric lines forming the letter "R" and the word "RINROSE" written vertically on a dark patterned background.
A focused woman stretches in athletic wear; overlaid is a photo of a modern multi-story apartment building at dusk.
A green living plant wall features a stylized illuminated "R" logo at its center, with wooden flooring in the foreground.
A collage showing branded stationery, a laptop displaying a website, and an outdoor patio with beanbag chairs overlooking mountains.
Three overlapping digital screens display a floor plan, a map, and a modern workspace with a notebook and coffee cup on a light patterned background.
Multiple floor plan sheets are displayed on a reflective surface with a kitchen visible in the background.
Two real estate flyers on a light blue surface, featuring property photos, floor plans, and descriptive text about available homes.
A branded stationery set including business cards, letterhead, envelopes, and a folder, arranged on a light grey surface.
Four navy blue business cards with minimalist geometric lines and white text are displayed on a two-tone brown and beige surface.
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