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Signia by Hilton Atlanta

Hospitality

Hilton chose Tenderling to create the brand story and positioning for their flagship Signia property debuting in Atlanta.

Outline map of North America with a large orange dot placed in the eastern United States.
Aerial view of downtown Atlanta featuring tall glass skyscrapers, green spaces, and city streets under a clear blue sky.

Approach

Tenderling established a voice and positioning for this luxury hotel brand to entice visitors and event planners. Through refined language and an emphasis on bespoke experiences, the brand communicates elegance and unmatched service, ensuring it stands out as the ideal destination for both leisure and corporate events.

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Services Provided

  • Brand Language Development
  • Website Design and Development
  • Brand Strategy and Research
  • F&B Branding
  • Vanity Website Design
  • Tone of Voice/Positioning
Logo with the text "GDUSA" in large, tan letters above smaller text reading "Graphic Design USA" on a transparent background.
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A series of presentation slides are arranged on a flat surface, featuring text, photos, and graphic elements in blue, teal, and maroon color schemes.
Signia by Hilton logo overlaid on a modern hotel lobby with high ceilings, large windows, contemporary seating, and pendant lighting.
Two open matchbooks on a teal background; one shows abstract line art, the other reveals colorful text reading, "The Lobby Bar at Signia Atlanta.
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