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Signia by Hilton Atlanta

Hospitality

Hilton selected Tenderling to craft the strategic positioning for the inaugural property of its luxury Signia by Hilton line, debuting in Atlanta. As the flagship location, this hotel required a distinctive identity that would set the tone for the entire brand portfolio.

Outline map of North America with a large orange dot placed in the eastern United States.
Aerial view of downtown Atlanta featuring tall glass skyscrapers, green spaces, and city streets under a clear blue sky.

Approach

We developed a brand voice and positioning strategy designed to captivate both guests and planners. By focusing on elevated language, personalized service touchpoints and the unique convergence of business and leisure, the brand narrative highlights Signia’s commitment to luxury and hospitality.

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Services Provided

  • Brand Language Development
  • Website Design and Development
  • Brand Strategy and Research
  • F&B Branding
  • Vanity Website Design
  • Tone of Voice/Positioning
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A series of presentation slides are arranged on a flat surface, featuring text, photos, and graphic elements in blue, teal, and maroon color schemes.
Signia by Hilton logo overlaid on a modern hotel lobby with high ceilings, large windows, contemporary seating, and pendant lighting.
Two open matchbooks on a teal background; one shows abstract line art, the other reveals colorful text reading, "The Lobby Bar at Signia Atlanta.
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