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Solita Restaurant

Food & Bev

Xperience Restaurant Group sought out Tenderling’s expertise to update and enliven the branding of their cantina-inspired Mexican restaurant.

Outline map of North America with a large orange dot marking a location on the west coast of the United States, near California.
A modern restaurant dining area with wooden tables and chairs, set with plates and napkins; a wall mural reads "FEED YOUR SOL.

Approach

Tenderling worked to attune to the desires of dedicated diners through a campy and lively restaurant brand. Bold visuals and playful copy came together to create a memorable dining experience full of personality and flair.

Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Marketing Collateral
  • Naming
  • Custom Illustrations
  • Tone of Voice/Positioning
  • Brand Guidelines
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Several presentation slides with images of food, drinks, merchandise, and text about branding, marketing strategies, and business expansion are displayed on a blue surface.
Text on a blue background reads: "Our Mission: To be an expression of the things that bring us joy," with additional mission details below and abstract shapes in the background.
A graphic titled “The Symbols of Solita” displays 16 blue icons, each representing a different theme or ritual, with descriptive labels beneath each symbol.
Text "WE ARE SOLITA" in large turquoise font on a dark teal background, with geometric patterns on the right side.
A tall glass candle with teal label featuring hands, a flame, and the text "Set Your Sol On Fire" in bold letters.
Three-page restaurant menu design for "Honor Tacos" featuring a wooden cover with a taco graphic and two colorful, organized menu pages for food, drinks, and happy hour specials.
A to-go paper bag labeled "HONOR TACOS" with geometric patterns sits on a marble surface beside a decorative image of a corn on the cob against a pink background.
Three illustrated cards with agave designs and text are displayed on a blue surface next to a close-up photo of an agave plant.
Storefront windows display multiple colorful posters, mainly blue and white, with taco-themed graphics and text such as "TIME TACO," along a paved city sidewalk.
Three colored bottles with cork stoppers labeled "CADILL MARGA," "REYNA MARGA," and "WATERM MARGA" stand side by side, each with a "solita" label at the bottom.
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