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Solita Restaurant

Food & Bev

Xperience Restaurant Group partnered with Tenderling to refresh and elevate the branding of one of its cantina-inspired Mexican restaurants. The goal was to modernize the brand while preserving its spirit and loyal following.

Outline map of North America with a large orange dot marking a location on the west coast of the United States, near California.
A modern restaurant dining area with wooden tables and chairs, set with plates and napkins; a wall mural reads "FEED YOUR SOL.

Approach

We revitalized the brand identity to capture the essence of the cantina experience while aligning with contemporary design. Through bold color palettes, typography and a visual system full of energy, the brand radiates approachability. Playful copywriting moments were crafted to resonate with diners seeking memorable experiences.

Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Marketing Collateral
  • Naming
  • Custom Illustrations
  • Tone of Voice/Positioning
  • Brand Guidelines
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Several presentation slides with images of food, drinks, merchandise, and text about branding, marketing strategies, and business expansion are displayed on a blue surface.
Text on a blue background reads: "Our Mission: To be an expression of the things that bring us joy," with additional mission details below and abstract shapes in the background.
A graphic titled “The Symbols of Solita” displays 16 blue icons, each representing a different theme or ritual, with descriptive labels beneath each symbol.
Text "WE ARE SOLITA" in large turquoise font on a dark teal background, with geometric patterns on the right side.
A tall glass candle with teal label featuring hands, a flame, and the text "Set Your Sol On Fire" in bold letters.
Three-page restaurant menu design for "Honor Tacos" featuring a wooden cover with a taco graphic and two colorful, organized menu pages for food, drinks, and happy hour specials.
A to-go paper bag labeled "HONOR TACOS" with geometric patterns sits on a marble surface beside a decorative image of a corn on the cob against a pink background.
Three illustrated cards with agave designs and text are displayed on a blue surface next to a close-up photo of an agave plant.
Storefront windows display multiple colorful posters, mainly blue and white, with taco-themed graphics and text such as "TIME TACO," along a paved city sidewalk.
Three colored bottles with cork stoppers labeled "CADILL MARGA," "REYNA MARGA," and "WATERM MARGA" stand side by side, each with a "solita" label at the bottom.
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