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The Comeback Restaurant

Food & Bev

Hilton Corporate partnered with Tenderling to create a scalable Southern smokehouse brand that could be used by multiple hotels across their portfolio.

Outline map of North America with a large orange dot marking a central location in the United States, near the Great Lakes region.
A modern bar interior with three green barstools, a marble countertop, and shelves stocked with various bottles of alcohol, lit by three hanging round lights.

Approach

Tenderling worked to envision a scalable sports bar brand for use across multiple hotels that still feels unique. The brand system allows each location to reflect its own character while maintaining a cohesive identity.

Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Marketing Collateral
  • Naming
  • Operational Collateral
  • Signage Design
  • Tone of Voice/Positioning
  • Brand Guidelines
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Four slides on a light blue background show a sports bar naming framework for Hilton, including titles, a goal statement, and an image of a football field with the text "On the Field.
A bar interior with two stools and a counter, featuring a large red sign displaying "CHAMPION THE DAY" over a faded image of athletes.
Logo for "The Comeback ATL Sports Bar & Grill" displayed on a glass window, with blurred lights and indoor setting in the background.
A cheeseburger with fries on a wooden board, a plate of glazed chicken wings, utensils, a drink cup, a menu, and napkins arranged on a speckled tabletop.
Five round coasters with motivational phrases such as "The Comeback" and "Go! Fight! Win!" are arranged on a wooden surface.
Four circular tokens are shown in pairs, each with the phrases “Go! Fight! Win!” or “The Comeback” in various colors and styles, displayed against a blue background.
A clipboard displaying a vintage photo of a woman swinging a golf club, overlaid with the text "The Comeback" in a yellow banner.
A happy hour promotional card stands in front of a plate of burgers and fries, with a person holding a wine glass in the background.
Brown textured surface with the words "The Comeback" embossed in a script font, centered within a rectangular border of vertical lines.
A set of business cards for "The Comeback ATL" featuring Bethany Anderson's contact details, with alternating dark blue and white backgrounds.
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