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The Eliza Jane Hotel

Hospitality

The Eliza Jane, a celebrated boutique hotel in New Orleans, collaborated with Tenderling to develop a strategic brand expansion to weave in a richer narrative. This expansion aimed to elevate guest connections and enhance brand recognition.

A map of North America with a large orange dot marking a location on the Gulf Coast region of the United States.
A blue-paneled room with built-in shelves, a fireplace stacked with logs, two desks with brass lamps, and a framed artwork above the mantel.

Approach

We implemented a design-led storytelling strategy that integrated visual elements, typography and historically inspired motifs. Drawing on Eliza Jane’s legacy, the brand system was expanded with a timeless monogram, editorial accents and archival references to reinforce its historical authenticity.

Services Provided

  • Brand Expansion
  • Brand Language Development
  • Marketing Collateral
  • Social Media Branding
  • Brand Strategy and Research
  • Activations
  • Opening Collateral
  • Custom Illustrations
  • Tone of Voice/Positioning
  • Brand Guidelines
Logo with the text "GDUSA" in large, tan letters above smaller text reading "Graphic Design USA" on a transparent background.
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A city street at dusk with historic buildings on the left and a graphic on the right reading "OWN THE PEN" beside an illustrated feather.
A green coaster with a building illustration and "Leave a Story Behind, Eliza Jane, New Orleans, LA," beside a handwritten note, page number 176, and a red pen on a dark blue background.
A hotel key card labeled "No. 251" next to an illustrated key card holder, with a breakfast tray containing coffee, juice, and food on a bed in the background.
Two rectangular paper menus with floral designs on a dark blue background; one menu is partially covering the other and features a heading "Dear Eliza Jane" with lists of drinks and bites.
A poster on an easel announces a Jami Attenberg event at Loyola University New Orleans, featuring her photo and event details, outdoors near a brick wall and greenery.
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