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The Kelsey Scofield Farms Apartments

Multifamily

The Kelsey Scofield Farms provided an opportunity for Tenderling to brand an entirely new community and investment type for parent company Bonner Carrington.

Outline map of North America with a large orange dot marking a location in south-central Texas, USA.
Two people paddle a yellow kayak on a calm river with a city skyline, trees, and a bridge in the background under a partly cloudy sky.

Approach

Tenderling crafted a modern apartment brand that connects to the uptown Austin location. The identity highlights the area’s energy and surrounding landscape, positioning the property as a hub for those seeking both nature and tech.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Digital Advertising
  • Landing Page Design
  • Marketing Collateral
  • Website Design and Development
  • Social Media Branding
  • Business Kit Design
  • Tone of Voice/Positioning
  • Brand Guidelines
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A woman and man sit together smiling while looking at a tablet. Large text reads "Thrive Where Nature Meets Tech." The Kelsey Scofield Farms logo and name appear in the image.
Person holding open a brochure displaying floor plans and text about choosing home finishings at a place called The Kelsey.
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A construction site with banners advertising new residences, featuring a pool rendering and contact information beside an unfinished building with scaffolding and cranes.
Two business cards for The Kelsey Scofield Farms are displayed on a light gray background, showing contact details and the slogan "Thrive Where Nature Meets Tech.
A metallic guitar pick with "Scofield Farms, Texas, The Keys" logo rests on the strings and fretboard of an electric guitar.
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