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The Kelsey Scofield Farms Apartments

Multifamily

The Kelsey Scofield Farms asked Tenderling to define and launch a new residential community. We were brought on to develop a brand that would establish The Kelsey as a standout community within the fast-growing Austin real estate market.

Outline map of North America with a large orange dot marking a location in south-central Texas, USA.
Two people paddle a yellow kayak on a calm river with a city skyline, trees, and a bridge in the background under a partly cloudy sky.

Approach

We created a brand identity with a visual system and messaging strategy designed to reflect a dynamic lifestyle by blending modern design with a sense of place. This branding effort positioned The Kelsey Scofield Farms as a compelling residential offering.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Digital Advertising
  • Landing Page Design
  • Marketing Collateral
  • Website Design and Development
  • Social Media Branding
  • Business Kit Design
  • Tone of Voice/Positioning
  • Brand Guidelines
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A woman and man sit together smiling while looking at a tablet. Large text reads "Thrive Where Nature Meets Tech." The Kelsey Scofield Farms logo and name appear in the image.
Person holding open a brochure displaying floor plans and text about choosing home finishings at a place called The Kelsey.
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A construction site with banners advertising new residences, featuring a pool rendering and contact information beside an unfinished building with scaffolding and cranes.
Two business cards for The Kelsey Scofield Farms are displayed on a light gray background, showing contact details and the slogan "Thrive Where Nature Meets Tech.
A metallic guitar pick with "Scofield Farms, Texas, The Keys" logo rests on the strings and fretboard of an electric guitar.
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