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The Pelham Hotel

Hospitality

The Pelham partnered with Tenderling to elevate and refine the brand identity of its distinctive historic property. We worked to transform the property into a hospitality brand that could stand out in a competitive boutique hotel market.

A map of North America with a large orange dot marked on the Gulf Coast region of the United States.
A stylish lounge with plush chairs, round black tables, a wooden bar, and eclectic framed art on the walls, featuring dark wood floors and soft lighting.

Approach

We developed a comprehensive brand strategy that drew from New Orleans’ vibrant theatrical heritage. By weaving in dramatic design elements, stage-inspired motifs with wit and charisma, the brand paid homage to the city’s golden era of performance while offering guests a memorable, sense-driven stay.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Marketing Collateral
  • Operational Collateral
  • Tone of Voice/Positioning
  • Brand Guidelines
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A black top hat is placed below the bold text “The Show Must Go On.” To the right, text promotes theatrical experiences at The Pelham in New Orleans.
Split-image of a historic building labeled "The Pelham New Orleans"; left side is blue-tinted, right side is sepia with a repeated "p" pattern overlay.
A blue monogram with the letter "P" is on the left; on the right, two postcards display colorful and brown geometric designs with blank spaces for addresses.
A gold card labeled “The Pelham” lies beside a black envelope marked “Admit One” containing another gold card with a geometric pattern.
Two red door hangers with a geometric pattern, both displaying the text "DO NOT DISTURB" in gold capital letters.
A lobby bar menu listing cocktails, wines, beers, non-alcoholic drinks, and snacks beside a photo of a modern bar lounge with velvet chairs and framed wall art.
A map of New Orleans highlights key attractions and locations, accompanied by a numbered list of corresponding sites on the right.
Two business cards are displayed, one white with contact details for Alison Barnett and one brown featuring the logo for The Pelham New Orleans, set on a green and blue background.
A light brown umbrella with a repeating black pattern and "The Pelham New Orleans" logo printed on it, standing open on a neutral background.
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