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Thea at Metropolis

Multifamily

Tenderling crafted a story that would speak to the highlest level of urban luxury seekers for THEA, from naming and positioning to website and collateral.

Map of North America with a large orange dot marking a location in Southern California, near the southwestern coast of the United States.

Approach

Tenderling worked to define this towering apartment brand to showcase their luxurious residences. Through compelling messaging and elevated design, we captured the sophistication and exclusivity of high-rise living.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Digital Advertising
  • Landing Page Design
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Tone of Voice/Positioning
  • Brand Guidelines
Next
Black and white image of a modern palm-lined pool with high-rise buildings in the background, overlaid with intersecting gold and white diagonal lines.
A tall glass building viewed from below with the text "FIND YOUR LATITUDE" above it on a gray background.
Two black business cards with gold text and logo are displayed on a light pink surface, one card facing up and the other showing contact details.
Multiple open brochures are arranged on a surface, displaying images of upscale interiors, cityscapes, pools, and lifestyle amenities with luxury-themed text.
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