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The Line Lofts

Multifamily

The Line Lofts collaborated with Tenderling to develop a comprehensive brand identity for Wilshire Skyline’s flagship property in Los Angeles. We were tasked with creating a brand that would resonate with modern professionals seeking comfort and convenience.

Outline map of North America with a large orange dot marking a location on the west coast of the United States, near the southwestern region.
Cityscape view of modern buildings under a clear blue sky, with palm trees and rooftops in the foreground.

Approach

We crafted a holistic brand identity for The Line Lofts with visual direction, messaging strategy and digital presence. The design combined contemporary aesthetics with approachability to highlight the property’s promise of elevated turnkey living. The result was a cohesive and compelling brand system.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Digital Advertising
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Signage Design and Production
  • Brand Strategy and Research
  • Business Kit Design
  • Tone of Voice/Positioning
  • Brand Guidelines
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A brochure laid out on a white surface, showing pages with a map, photos of buildings, lists of amenities, and text about neighborhood naming.
A modern building facade with a black and yellow sign reading “The Line Lofts by Wilshire Skyline” in bold, uppercase letters.
Modern apartment building with gray corrugated metal and concrete exterior; "Now Leasing" sign displayed at street level; several people walking on the sidewalk.
A set of branded marketing materials, including brochures, envelopes, a business card, and letterhead, arranged on a white surface with a modern, minimal design.
A building with "The Line Lofts" sign and website is shown in the foreground; city buildings and a soccer field are visible in the background under a clear sky.
An open brochure on a blue surface displays images of a woman using a tablet, modern interiors, and text about design services.
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