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Thea at Metropolis

Multifamily

Tenderling developed a comprehensive brand identity for a luxury high-rise apartment tower in the heart of LA. We crafted a strategic brand story designed to resonate with a sophisticated audience and establish Thea as a premier residential destination.

Map of North America with a large orange dot marking a location in Southern California, near the southwestern coast of the United States.

Approach

We worked to align Thea’s visual and verbal identity with the expectations of high-end urban residents. Through refined messaging and an intuitive website, the brand articulates the exclusivity of Thea’s residences. This strategic execution enhanced market appeal and supported leasing momentum.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Digital Advertising
  • Landing Page Design
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Tone of Voice/Positioning
  • Brand Guidelines
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Black and white image of a modern palm-lined pool with high-rise buildings in the background, overlaid with intersecting gold and white diagonal lines.
A tall glass building viewed from below with the text "FIND YOUR LATITUDE" above it on a gray background.
Two black business cards with gold text and logo are displayed on a light pink surface, one card facing up and the other showing contact details.
Multiple open brochures are arranged on a surface, displaying images of upscale interiors, cityscapes, pools, and lifestyle amenities with luxury-themed text.
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