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Marelle Restaurant

Food & Bev

Sandbourne partnered with Tenderling to develop a complete naming and branding package for their onsite restaurant with the goal of capturing the effortless spirit of Southern California for a memorable dining experience.

Outline map of North America with a pink dot marking a location on the southwest coast of the United States, likely representing Southern California.
A stylish restaurant interior with earthy tones, wooden furniture, potted plants, set dining tables, and pendant lights hanging from the ceiling.

Approach

We created a brand that channels the Mediterranean’s allure through the lens of Southern California’s coastal lifestyle. From naming to visual identity, every element was thoughtfully designed to convey sophistication and seaside escape. The result was a timeless, place-based identity that elevated the guest experience.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Marketing Collateral
  • Naming
  • Operational Collateral
  • Tone of Voice/Positioning
  • Brand Guidelines
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Six rectangular presentation slides are arranged on a coral surface, displaying text and images about restaurant naming options and sample names.
Three vertical panels with geometric line patterns: blue on the left, yellow in the center, and pink on the right, each with a repeating circular and grid design.
A hand holds a teal coffee cup with a white sleeve labeled "MARELLE SANTA MONICA" against an orange background.
A person in a green sleeve holds up a coral-colored baseball cap with a small yellow design against a clear blue sky.
A glass of iced tea with lemon and mint sits next to a coaster labeled "MARELLO SANTA MONICA" on an orange surface.
A lunch menu on a marble table with three colorful drinks, one garnished with lemon, displayed alongside a gold tray.
Two paper bags stand upright on a blue background; the left one is yellow with a geometric pattern, the right one is white with red text reading "Drink to nothing at all.
A person holds a smartphone displaying an Instagram profile with food photos, next to a cup of coffee on a wooden table. View Website
An orange tote bag with a geometric pattern and "MARELLE" text is held outdoors; next to it, a person wears a light hoodie with "MARELLE SANTA MONICA" text by the beach.
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