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Nest on Four Sports Bar

Food & Bev

Tenderling partnered with Signia by Hilton Atlanta to develop a distinctive sports bar brand that would reflect the property’s premier location—featuring direct views of the adjacent stadium—and nod to Atlanta’s cultural touchstones.

Outline map of North America with a large orange dot marking a location in the eastern United States.
Modern lounge area with multiple tables, bar seating, and a circular overhead display showing various sports channels inside a building with large windows and natural light.

Approach

We crafted a compelling brand identity that captures the energy of live sports and Atlanta’s local pride. By weaving in references to the city’s bird iconography and storytelling around the stadium overlook, the brand built a strong narrative connection to place, all working to position the venue as a signature experience.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • F&B Menu Design
  • Naming
  • Website Design and Development
  • Operational Collateral
  • Signage Design
  • Tone of Voice/Positioning
  • Brand Guidelines
Logo with the text "GDUSA" in large, tan letters above smaller text reading "Graphic Design USA" on a transparent background.
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Five presentation slides are arranged on an orange background, featuring text about dining concepts, brand storytelling, and culinary experiences.
Text reading "NEST ON FOUR" in bold orange font is centered over a faded image of a crowded baseball stadium.
A hand reaches for a pint of beer on a coaster; beside it, there is a stack of colorful vintage magazines.
A red and white sign with the word "NEST" in bold letters is mounted on a concrete column in an indoor setting.
A bowl of tomato soup topped with cream and herbs sits on a wooden tray beside grilled bread, with onion rings, a sandwich, and salad in the background.
A person lifts a textured black cover from a menu with red and cream pages, next to two glasses of beer on a wooden table.
A restaurant receipt from Nest on Four sits in a brown leather holder on a blue placemat, next to a bowl of almonds and a hand holding an iced drink.
A plate of grilled chicken Caesar salad, a glass of cola, a bowl of soup, and a burger with onion rings on a restaurant table.
A pen, a blue notepad, an orange booklet labeled "GAME DAYS AT NEST," and a beige envelope with a photo and circular logo are arranged on a light stone surface.
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