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The Avenue Hollywood Apartments

Multifamily

The Avenue Hollywood came to Tenderling to expand their existing brand through refreshed messaging and visuals that would speak to a new luxury audience.

Modern building entrance with glass panels, stairs, and greenery, including a large potted plant and a tree in the foreground. Address "1010" is visible above the door.

Approach

Tenderling developed naming, branding, content and collateral for this Hollywood community. The creative highlighted the property’s spacious layouts and contemporary design to convey both comfort and style.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Digital Advertising
  • Landing Page Design
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Tone of Voice/Positioning
  • Brand Guidelines
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Outdoor lounge area with modern seating, a fire pit, and greenery at night. Large text over image reads "The Avenue Hollywood.
Multiple printed floor plans are arranged in a diagonal grid pattern on a reflective surface, each labeled "The Avenue" with layout details visible.
Elevator area on parking level 1 with signs for leasing center and directions to elevator; teal and gray color scheme.
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