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The Avenue Hollywood Apartments

Multifamily

The Avenue Hollywood partnered with Tenderling to elevate its existing brand to better align with a more discerning luxury audience. We were tasked with repositioning the community to resonate with high-income renters seeking refined urban living.

Modern building entrance with glass panels, stairs, and greenery, including a large potted plant and a tree in the foreground. Address "1010" is visible above the door.

Approach

We led a full-scale brand refresh, including visual identity updates, strategic messaging and leasing collateral. Through a combination of elevated language, aspirational imagery and cohesive storytelling, the rebrand positioned The Avenue Hollywood as a premier lifestyle offering.

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Services Provided

  • Brand Identity
  • Brand Language Development
  • Custom Level and Unit Plans
  • Digital Advertising
  • Landing Page Design
  • Marketing Collateral
  • Naming
  • Website Design and Development
  • Tone of Voice/Positioning
  • Brand Guidelines
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Outdoor lounge area with modern seating, a fire pit, and greenery at night. Large text over image reads "The Avenue Hollywood.
Multiple printed floor plans are arranged in a diagonal grid pattern on a reflective surface, each labeled "The Avenue" with layout details visible.
Elevator area on parking level 1 with signs for leasing center and directions to elevator; teal and gray color scheme.
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